Desirable
Three bracelets are displayed in a custom-made wooden fruit crate. Bracelets and fruit crate label constructed from recycled tin containers, 10k gold rivets, aluminum rivets. The fruit crate label is a three-dimensional fabrication inspired by the vintage “Desirable” fruit label from the early 20th century. Fruit crate labels were an early 20th-century invention of California to create an identity for California fruits and vegetables. The labels themselves were printed in San Francisco where there was a highly competitive industry for lithographic printing of the labels. The labels also functioned as an identity for the products of either individual farms or collectives of growers.
Dimensions of Desirable fruit crate from recycled tin cans: 8" H x 17 3/4” W x 7 9/16" D
The three one of a kind bracelets are sold as a set with a wooden fruit crate shown above. Photo Credit for all images: Philip Cohen
This is from "The California Collection 2007." These bracelets and the fruit label are part of a series of work constructed from recycled tin cans, cut and riveted with layers of images and symbolism of California. The re-use of post-consumer material reflects California as both the ultimate consumer culture and the leader in the recycling movement and green design. Desirable is all about chocolate with three highly desirable brands of California chocolate.
Fruit crate label constructed from recycled tin cans, aluminum rivets, 10k gold rivets. DESIRABLE lettering and the multi-layered frame "floats" above label about 1/2".
Dimensions of label: 7” H X 17” W X 7/8”D
Desirable Bracelets made from recycled tin cans.
"Scharffenberger Cocoa Powder" bracelet
"Williams Sonoma Hot Chocolate" bracelet
"Ghirardelli Chocolate " bracelet
“Sees” Chocolate bracelet (stores in a level inside the fruit crate).
All three brand names of the bracelets are signature California brands, Each bracelet is made in a different way. The Scharffenberger bracelet form was pressed over a CAD-CAM form made during an artist-in-residence at the Siggraph Digital Conference.
The fruit crate symbolically represents the historic fertility of California’s valleys bountiful with fruits and vegetables. For example, orchards once covered large areas of the San Francisco Bay Area, but it now blooms with inventions and enterprising ventures. The bracelets symbolize the innovative and entrepreneurial spirit of California. California exports ideas as well as products from its fertile valleys.
This fruit crate holds four brands of chocolate from California.