The California Collection by Harriete Estel Berman
The California Collection
The California Collection is a series of three-dimensional fruit crate labels and art jewelry bracelets constructed from recycled tin cans. The images and repurposing of post consumer material reflect upon California as both the archetypal consumer culture and a leader in the recycling movement and green design.
Bermaid is a signature identity for the artist's name Berman. It is used on most of the fruit crate lables with as a feature of the label or smaller in the bottom right hand corner.
Bermaid is a play on words. First, the artist's name – Berman – is not a very good name for a feminist. Using “maid” instead of “man” indicates the artist is a woman and is a pun on “made”, as in made by hand.