The California Collection by Harriete Estel Berman

	The California Collection

The California Collection is a series of three-dimensional fruit crate labels and art jewelry bracelets constructed from recycled tin cans. The images and repurposing of post consumer material reflect upon California as both the archetypal consumer culture and a leader in the recycling movement and green design.

Golden Girl Fruit Crate labels in part of the California Collection. There are three bracelets constructed from recycled tin cans include Jazzercise, Barbie and Mrs.Fields as products of California.

Bermaid the California collection by Harriete Estel Bermanai

Recycled Fruit Crate label constructed by Harriete Estel Berman from recycled tin cans. The wooden fruit crate holds the necklace fabricated from recycled milk bottles.

Golden Girl

Bermaid

Recycle

Fruit crate labels were actually invented by California growers as an early 20th century promotion for California produce.

Desirable Fruit Crate label from the California Collection by Harriete Estel Berman. This holds bracelets representing California products are constructed from reycled materials.

Sungrown Fruit Crate label from the California Collection by Harriete Estel Berman.

Bermaid, Santa Rosa from the California Collection by Harriete Estel Berman. This holds three bracelets representing products of Santa Rosa including Charles Schultz peanuts, Santa Rosa plums, and Luther Burbank seeds.

Desirable

Sungrown

Bermaid,
Santa Rosa

The fruit crate labels symbolize California’s agricultural industry of fruits and vegetables, that now bloom with inventions and technology ventures.

Meteor

Silicon Valley

Bermaid is a signature identity for the artist's name Berman. It is used on most of the fruit crate lables with as a feature of the label or smaller in the bottom right hand corner.

Bermaid the California Collection by Harriete Estel Berman

Bermaid is a play on words. First, the artist's name – Berman – is not a very good name for a feminist. Using “maid” instead of “man” indicates the artist is a woman and is a pun on “made”, as in made by hand.